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CRI - Coach Rating Index 

🟧 CRI for Athletic Directors

The Coach Rating Index (CRI) gives athletic directors complete visibility into their own coaching staff, every head coach in their conference, and every coordinator or assistant on future hire lists.
CRI tracks performance grades, efficiency trends, and real market value so programs can evaluate staff within budget, benchmark against peer institutions, and stay prepared for any hiring or retention decision.
It’s the essential platform for managing coaching talent, aligning payroll with production, and protecting every staffing dollar.

🔵 CRI for Head Coaches & General Managers

The Coach Rating Index (CRI) gives head coaches and GMs a verified, data-driven look at their entire staff’s performance and market alignment.
Integrated with MAS’s Real Market Value (RMV) service, CRI helps you identify undervalued assistants, prevent overpaying, and keep staffing decisions aligned with both production and budget.
It’s a system built for leaders who manage their program like a business — tracking efficiency, performance, and financial discipline across every coaching role.

All of our thanks & appreciation to Athletic Director @TrevAlberts for

the honor of trusting us to be a part of The Process

for the @HuskerFBNation.It was an intensely diligent

process that left no data stone unturned.

What CRI Does

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🔵 Decision Readiness — Always Be Prepared for the Next Hire

Problem: When a coach leaves or needs replacing, many coaches scramble. They have names, but not data on those names.

How CRI solves it: Maintains a live database of every head coach, coordinator and unit coach's grade, so your short list is always up to date — no panic, no guesswork.

🟧 Financial Efficiency — Stop Overpaying for Underperformance

Problem: Coaches and GMs have coach over-pay risk working within a fixed budget.

How CRI solves it: The Real Market Value calculations takes into account career grades, pool money available and pay rates of peers within the conference. It is objective and balanced to enable consistency across staff and have more money available for opportunity.
 

🟩 Staff Optimization — Build and Retain the Right Team

Problem: The hardest part of staffing isn’t finding great coaches — it’s avoiding expensive misses. Too often, Coaches and GMs overvalue hype, interviews, or short-term success instead of consistent production.

How CRI solves it: CRI uses verified career data to identify stability, performance, and trend risk, helping decision makers filter out overhyped or underperforming hires before they happen.

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